The K-Media outlet MyDaily reported a list of ten brands that Kim Seon Ho removed from their global advertising campaigns. The removal of branded stores came after the hometown Cha Cha Cha actor was implicated in manipulation and abortion allegations by his ex-girlfriend.
In a statement released today October 20, Kim Seon Ho apologized for his “negligence and reckless behavior”, dubbed the “Actor K” controversy. Some brands deleted their posts with the actor the day the allegations broke out.
Kim Seon Ho is expelled from ten advertising deals after an apology
Actor K’s allegations came up on October 17 when Kim Seon Ho’s alleged ex-girlfriend uploaded a lengthy post detailing her experience of manipulating false marriage hopes by an actor she did not name. However, the things mentioned in the post pointed to aspiring actor Kim Seon Ho, and things took an ugly turn, dividing the K-drama fandom in half.
Before the news was confirmed that alleged actor K was the StartUp actor, brands like Dominos Pizza Korea and Food Bucket dropped their ads with him. Kim Seon Ho soon published an apology through his agency, but the damage was already done.
Here is a list of Kim Seon Ho’s advertising deals that have now been canceled:
1) Domino Pizza Korea
Kim Seon Ho was announced as Dominos Pizza Korea’s new ambassador in February 2021. Several of the actor’s posts that were already on her Instagram were removed before the official statements, leading angry fans to criticize her.
2) La Roche-Posay
The French brand La Roche Posay brought Kim Seon Ho on board at the beginning of the year, a popular skin care product especially for sensitive skin. They too have cut the actor off now.
3) food pail
DOMINO’s and Food Bucket have already removed all of Kim Seon Ho’s advertising images 🥺 they are pulling out one by one 😭💔 +
DOMINO’s and Food Bucket have already removed all of Kim Seon Ho’s advertising images 🥺 they are pulling out one by one 😭💔 +
Food Bucket selected Kim Seon Ho as the new model in November last year, one month after the end of his hit drama StartUp. The brand has also deleted the actor’s posts from their social media.
4) wide angle
W.ANGLE or Wide Angle is a famous clothing brand in South Korea. Kim Seon Ho already supported one of her golf clothing collections in April this year. They are now one of the brands that removed him from their media campaigns and deleted his posts.
5) 11th street
In April of this year, Kim Seon Ho was selected as the new model for the clothing brand 11th Street, aka 11st. As one media company reported, the company expected its image to “further strengthen the spread of good influence,” as one media company reported. They had multiple Instagram posts by the actor and even YouTube ads. Currently they have deleted or archived the posts and made their videos private.
6) Nau
Act Right Nau Our Hotteok Couple😍😍😍
Moon Ga Young x Kim Seon Ho
Act Right Nau Our Hotteok Couple😍😍😍
Moon Ga Young x Kim Seon Ho https://t.co/XSDml5F4FS
Also in February of this year, the environmentally friendly lifestyle brand nau won the StartUp actor together with Moon Ga Young as new models. Now only Moon Ga Young’s posts can be seen on her Instagram.
7) Miima mask
Miima Mask presented Kim Seon Ho as her new face in February of this year. They teased the audience with close-ups before finally revealing the actor. Her Instagram page currently only has 20 posts without seeing Kim Seon Ho’s teasers or posters. Even his YouTube ads have been removed.
8) Shinhan MyCar
Back in January of this year, Shinhan My Car, a car financing platform, chose Kim Seon Ho as its new advertising model. However, the brand has now made its commercial video with the actor private.
9) Canon Korea
Canon deleted posts with Kim Seon Ho again. I can no longer find this post on Canon Korea account. 이 오빠 괜찮아 twitter.com/chikikha_/stat…
The leading camera photography brand Canon partnered with Kim Seon Ho in February. Canon Korea is one of the brands that deleted their posts with the actor.
10) Edition sensitivity
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Another clothing brand, Edition Sensibility, has removed the pictures of Kim Seon Ho from their official Instagram account. However, his posts on Facebook remain. It was introduced as the brand’s new model in February of this year.
In the meantime, three of his upcoming films have also deleted him from the projects. Even 2 days, 1 night, the variety show in which he participates as a performer, dropped him.
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