Early golfers wore clothes to battle the elements in Scotland, home of golf. To protect themselves from the wind, the men wore shorts that ended below the knee and thick tweed jackets. This was usually paired with shirts with starched collars and ties, as well as sturdy shoes and tweed hats. Needless to say, when Timothy Hazelgrove started this revolutionary golf apparel brand, giants like Nike, Ping and Mizuno were still focused on the history of golf rather than its bright potential future as an inclusive sport. In essence, one can argue that traditional golf brands were missing one common ingredient in their vision: to make golf an equal sport in which women and children can easily assimilate.
In America today, where women owned business incentives and corporate equality are thriving concepts, this is the perfect setting for more equality brands To get further. Let’s examine how golf has evolved over the past 100 years:
The most well-dressed golfer over the years
According to a Vanity Fair advertisement in 1918, the well-dressed golfer could wear a single-breasted jacket and vest, as well as panties. Cotton stockings, a golf hat and shoes rounded off the look. In the 1920s, the sport gained popularity among wealthy gamblers. These golfers were distinguished by outfits that included panties with 4 inches of extra length, patterned long golf socks, and two-tone shoes. The tradition of wearing a shirt and tie continued, over which a cardigan was worn on cooler days.
Golf fashion has seen many makeovers and changes over the years, and the latest makeover in the style was driven by a Hawaiian-based apparel company known as Oahu Golf Apparel. Inspired by the lush Hawaiian landscape, a new collection of golf apparel brings smiles to people on and off the golf course.
New start in contemporary golf clothing
Giving away their goods at various events created enthusiasm for clothing, hats, belts and polo shirts. Oahu Golf Apparel (OGA) became a bestseller with families and some exclusive items become collectibles. However, OGA is trying to change the way golf is viewed by giving back to the community and helping aspiring golfers overcome some of the barriers that exist in the sport today.
The unique mission of giving back to the community was driven by a variety of innovative initiatives, including the ability to generate positive contributions through monthly donations to the Junior Golf Program and every year at the Sony Open.
“I’ve been teaching junior golf for a long time. What I really always thought back in my head, you know, giving back is the best way in life for anything. Basically, I believe in karma, it may not come back right away, but eventually good things will happen to good people, ”founder Tim Hazelgrove said in a recent interview.
Seen multiple times on the Golf Channel and local Hawaiian news, doors opened for OGA. A collaboration with George Lopez was just before the coronavirus pandemic hit the world.
“So at some point these doors opened and boomed, George Lopez posted something on his Instagram one day that tagged me and called me Chingong,” said Tim. “Chingong” is a Mexican slang term that is used to describe something great, and such limited edition black G-LO X OGA Cooperation was born.
Tim shared his experience working with the comedian and actor and said, “He’s great. I can literally call him now and he will likely pick up his phone and pick it up. He wants to help us grow. He just wants us to be fine and he never asked for anything in return. “
One vote for the caddies
After spending several years in the Tournament of Champions in Maui, Mr. Hazelgrove excited a special request to design equipment for the players and he wanted to do something special for caddies. Since caddies are often overlooked, a certain idea came to mind.
Tim explains: “I told them, hey, let’s make hats for the caddies and all of their kids and all of their families. And we have leftovers that can go to the players too … To be honest, I would like to speak out to all the caddies out there who have brought us to this point because they are the ones who are usually forgotten. “
This gesture was warmly received by caddies and shows that golf is a team sport.
One last thought
One of the joys of watching professional golf is seeing what certain trendsetters like Christina Kim wears while playing. She has been spotted wearing the cheerful floral prints at major golf events. With the supportive voices of George Lopez and Christina Kim behind Oahu Golf Apparel, it’s exciting to see the direction in which professional golf is developing.