acquires Sauceda Industries to provide full-service 3PL support for e-commerce brands

26 acquires Sauceda Industries to provide full-service 3PL support for e-commerce brands

Logistics and fulfillment pioneer joins family to drive growth for e-commerce sellers

HOUSTON, July 27, 2021 / PRNewswire / –, the premier end-to-end e-commerce as a service provider, today announced the acquisition of Sauceda Industries (“Sauceda”) Austin-based 3PL provider committed to providing fulfillment services to ecommerce brands of all sizes. The deal extends’s existing fulfillment services, giving online retailers the optimized infrastructure they need to compete with the world’s largest retailers.

Sauceda was launched by the founder of Jay B. Sauceda in 2013 after discovering existing logistics companies were not agile or adaptable enough to support his burgeoning e-commerce brand. Over the past eight years, Sauceda’s unconventional, hands-on approach and flexible support has seen brands like Bill Murrays William Murray golf apparel brand, the Grocery Family program for Siete Foods, and the Austin City Limits TV show.

Sauceda supports brands that need full omnichannel support and has integrations with leading ecommerce platforms such as Shopify, BigCommerce, WooCommerce, Magento, Amazon, Etsy, eBay, and Walmart. The Sauceda approach offers flexible and scalable services, including D2C fulfillment, subscription fulfillment, B2B fulfillment, Storage-as-a-Service and FBA preparation, so that merchants can focus on what they do and what they love to do: the growth of their brands. This makes Sauceda an excellent fit for, which will benefit from Sauceda’s established network of partners, customers and processes as well as employees and a rich culture, while at the same time providing the capital and resources to implement the Sauceda model for national brands on Cart. com to scale fulfillment footprint. strives to offer full-spectrum fulfillment services as part of its vision of bringing all e-commerce functions together under a single, unified umbrella. The company has expanded its nationwide network at an impressive pace since early 2021, opening eight new fulfillment centers operated by employees, expanding its presence tenfold, and expanding capacity to accommodate up to 50,000 packages per day seamlessly to handle.

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“Nobody sets up an online shop to get into the warehouse business. That’s why order fulfillment is the biggest pain point when e-commerce founders build their brands, ”said Saheb Sabharwal,’s chief logistics officer. “We are pleased that Sauceda has joined as we expand our end-to-end nationwide logistics network to bring 1-2 day shipping to our fast-growing partner brands. Our brand-obsessed operations experts not only offer end-to-end logistics expertise, but also strategic advice and seamless integration into the entire e-commerce ecosystem – from using customer data to optimize warehouse locations to ensure that marketing campaigns are built in regions where inventory is available to enable brand builders, and Sauceda shares that vision. “

“At Sauceda we have always believed in treating people like people, on a scale,” said Priscilla Sauceda, Co-founder of Sauceda Industries. “From the first few conversations, it was clear that believes in the same approach to building their corporate culture. We couldn’t be more excited to be doing this on an even greater scale as part of their team.”

“Over the past eight years the Sauceda Industries team has shown that people-centric brands are best served by a brand-centric 3PL,” said Jay B. Sauceda, Co-Founder and CEO of Sauceda Industries. “By joining the family, we can bring this vision to an even wider audience and promote brands North America the scalable, customer- and person-centered logistical support that you need to reach your full potential. “

Via is the first end-to-end eCommerce solutions provider to deliver a fully integrated and proprietary suite of software, expert services and infrastructure to enable the speed, sophistication and scalability required by growing brands become. Founded in September 2020 From experienced e-commerce experts, has made it its business, as the leading e-commerce-as-a-service (ECaaS) provider in the field of e-commerce services, to regain responsibility for their e-commerce services. To transfer travel and their customer relationships. offers a wealth of business solutions – including online store software, digital marketing and advertising services, fulfillment services, financial services and customer service functions – so brands of all sizes can partner with a single partner to leverage the same skills as some of the world’s largest Company. More information:, LinkedIn.


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