Centric Brands Announces Expansion of Izod Partnership with Authentic Brands Group | Companies

by | Oct 27, 2021 | Golf Apparel

NEW YORK – (BUSINESS WIRE) – Nov. October 2021–

Centric Brands LLC (the “Company”) today announced an expansion of its Izod license agreement with Authentic Brands Group (ABG), a global branding, marketing and entertainment company, to include new product categories such as sportswear, sportswear and golf apparel for men. In addition to Izod’s wholesale activities, the company will also operate the e-commerce store www.izod.com. The new product categories complement Centric’s current portfolio of licensed Izod product categories in the areas of children and accessories.

“We look forward to continuing our strong partnership with the Authentic Brands Group. The addition to the Izod men’s collection complements our existing Izod business and enables us to offer our customers a well-rounded range of lifestyle products in multiple categories that drive customer acquisition and retention for the brand, ”said Jason Rabin, Chief Executive Officer by Centric Brands.

Izod’s apparel division becomes part of the Men’s and Women’s Platform led by Suzy Biszantz, President of the Men’s & Women’s Sportswear Group, and Centric welcomes Geoff Barrett to the team to lead Izod’s men’s business. Mr. Barrett brings a wealth of information, insight, expertise, and previous experience working with the Izod brand to support its growth path.

“This is an important extension of our relationship with Centric Brands. Izod is an iconic brand with a rich history and it will be a focused strategic initiative to further grow the Izod business, ”said Jarrod Weber Group President Lifestyle, Chief Brand Officer.

The Izod collection is available at better department stores and on izod.com.

About Centric Brands LLC.

Centric Brands LLC is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in the children’s, men’s and women’s apparel, accessories, beauty and entertainment categories. The company’s portfolio includes licenses for more than 100 iconic brands, including Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder® and Under Armor® in the children’s category; Joe’s Jeans®, Buffalo®, Hervé Léger® and Izod® in the men’s and women’s clothing category; Kate Spade®, Michael Kors®, All Saints®, Frye®, Timberland®, Kenneth Cole® and Jessica Simpson® in the Accessories category; and in the entertainment category, among others, Disney®, Marvel®, Nickelodeon® and Warner Brothers®. The company also owns and operates brands such as Zac Posen®, Hudson®, Robert Graham®, Avirex®, and Taste Beauty®, and operates a joint venture brand, Favorite Daughter, with Sara and Erin Foster. The company’s products are primarily sold in North America through leading retailers, specialty stores, department stores and online. Centric Brands LLC has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing and branding. The company is headquartered in New York City and has US offices in Los Angeles and Greensboro and international offices in London, Toronto and Montreal. For more information on Centric Brands, please visit www.centricbrands.com.

About Authentic Brands Group

Authentic Brands Group (ABG) is a branding, marketing and entertainment company that owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG grows and builds the long-term value of more than 30 consumer brands and properties by partnering with world-class manufacturers, wholesalers and retailers. Its brands have a global retail presence in the luxury, specialty, department store, midsize, bulk, and e-commerce channels, as well as in more than 6,300 * freestanding and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling products, content, business and immersive experiences. It develops and activates original marketing strategies to drive its brands’ success across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-famous brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok® *, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture ®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Upcoming acquisition in the first quarter of 2022 *.

Please visit Authenticbrands.com for more information.

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Amy Rapawy

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SOURCE: Centric Brands LLC

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PUB: 10/19/2021 13:30 / DISC: 10/19/2021 13:32