Felix the Cat, who first made his debut in the 1919 short film Feline Follies, was the first animated character with sufficient popularity to attract cinema audiences.
The mischievous cat did everything with a huge grin and managed to get in and out of trouble again and again thanks to his magic tail and his bag of tricks. Over the past century, Felix has become a household icon who not only appears in films and comic strips, but also as a muse and mascot for sodas, professional sports teams, a Daniel Arsham sculpture, and even an active US Navy bombing squadron nicknamed “Tomcatters . “
For the Felix the Cat collaboration, Levi’s takes a playful approach and integrates Felix branding elements into retro-inspired college clothing. The highlights include the varsity jacket with leather sleeves and a washed denim body, casual straight-leg jeans with a black co-branding jacron and plain blue pennant on the back pocket and a two-tone denim duffel bag with striped handles. Other items include short and long-sleeved rugby shirts, hoodies, round neck sweaters, T-shirts, belts, cardigans with a mosaic print and a colorful bucket hat.
Browse through the model shots above and visit Levi’s website to shop for the collaborative collection.
Elsewhere in the fashion world, the World Golf History Museum and Yale University work on contemporary golf apparel.