Golf-inspired apparel brand hires nationwide virtual PR agency Trust Relations as Agency of Record

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Golf-inspired apparel brand hires nationwide virtual PR agency Trust Relations as Agency of Record

Fast growing virtual strategic communications agency Trust Relations announced today that Renwick, the golf-focused athleisure lifestyle brand, has hired the nationwide record-breaking company. Renwick originally partnered with Trust Relations in January 2021 to support the launch and launch of the brand’s first line of products in consumer lifestyle, fashion and golf, building brand awareness and building industry credibility.

Trust Relations efforts have supported Renwick with 4,000 orders, sold over 7,000 polos in the first 100 days of branding, and resulted in gross sales of over $ 700,000. In addition, through secured press placements in articles and product reviews of the brand’s target publications, including Forbes, New York Post, Life & Style, Golf.com and Golf Digest, the agency generated over 527,000,000 impressions and reached an audience of over 200,000 social media Media users through organized influencer campaigns.

Renwick was founded by women for women. When the brand was launched, entrepreneurial sisters Pippa Renwick and Sarah Renwick were inspired by fond memories of their father’s soft, bright, preppy golf polo shirts and their mother’s relaxed, natural, and effortless beauty. At the same time, they noticed a gap in the market for flattering, comfortable and classic golf clothing for women. The Renwick sisters responded by developing a line of everyday sportswear that would give busy women the flexibility to play nine holes of golf, have a business lunch at the club, pick up children and cook dinner without stopping to change .

“We discontinued Trust Relations because of the agency’s remarkable fashion and lifestyle media experience and previous product line launches,” said Sarah Renwick, Renwick co-founder. “The team helped promote our brand in the golf industry and highlight our efforts to bring women more functional, versatile golf apparel to suit every busy lifestyle.”

Trust Relations’ comprehensive and integrated PR plan included developing strategic messages to convey Renwick’s brand succinctly, managing the media relations, product seeding for editors and reporters, allowing them to test the first line of products, and the creative collaboration with micro-influencers.

“We are delighted that Trust Relations was able to help these wonderful sisters found Renwick and that we can now say that we are part of the continuous and impressive growth,” said April Margulies, President and Founder of Trust Relations. “We always find it worthwhile helping a hardworking, female-owned brand get the word out about their exciting things. We look forward to continuing our partnership with the Renwick team. ”

About relationships of trust

Founded in 2019, Trust Relations is a virtual strategic communications company building nimble and proactive “dream teams” for clients through a national network of the best and brightest practitioners in the industry. “Trust Relations” is a term coined by President and Founder April Margulies to describe a new approach to strategic communication that focuses on communicating the authentic actions, value and goodwill of customers. In technology, trust relationships are a management and communication link between two domains. In communication, they are a bond of mutual respect between a brand and the people it serves. The company excels in finding inspiring ways for customers to show their brand equity by identifying supporting evidence and developing creative activations that demonstrate their unique story and value proposition. More information is available at http://www.trustrelations.agency.

About Renwick

Renwick is a sporty lifestyle brand dedicated to creating classic basics for everyday golfers and clubhouse members. Cultivated by a sister team of entrepreneurs, e-commerce apparel veterans, and golf enthusiasts Pippa Renwick and Sarah Renwick, Renwick Golf offers recreational golfers and women with an affinity for the country club lifestyle apparel with a sense of timelessness and purpose. From the course to happy hour in the clubhouse, Renwick Golf is the answer to what is missing in athleisure. The first product line will be launched in spring 2021 and will be available online and in selected private club dealers. Learn more at renwickgolf.com.

Media contact:

April Margulies

323-216-8589

april@trustrelations.agency

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