The Seattle-born GRAMMY Award-winning artist Macklemore opens the flagship store for his retro-inspired golf fashion brand Bogey Boys on September 18 on Capitol Hill.
The new stationary sales point will present the latest Bogey Boys collection for women and men as well as the Vintage Mall by Googe Magee.
“We always wanted to open a storefront,” Macklemore told the SeattlePI. “The idea of opening a brick and mortar store during COVID seemed a little crazy, but I think it was just meant to be.”
The Bogey Boys debut collection launched online in February 2021 and was inspired by a golf game Macklemore played with his brother in 2018, according to the company’s website. After years of disinterest in the sport, Macklemore writes that playing against his brother brought not only healthy competition but also a newfound love for swinging the club.
With a collection of colorful polos, button-ups and golf clothing, the lifestyle brand pays homage to the past and at the same time promotes golf fashion.
Macklemore in Bogey Boys clothing
Courtesy Jake Magraw for Bogey Boys
Since the brand was founded, the Bogey Boys have had success after success. During their initial launch and with every release since, products sold out in minutes. Most recently, the Bogey Boys partnered with Nordstrom to bring their line to two stores near Seattle.
The flagship store on Capitol Hill will sell new items from the line as well as fan favorites from past collections. The multi-story building – the former home of Totokaelo, a boutique known for its carefully curated fashion and accessories – will also feature a two-story lawn wall and 1,500-square-foot, 9-hole putting green.
“Totokaelo opened into what was a huge room … 14,000 square feet. We don’t even have nearly enough clothes to occupy such a room, so we tried to figure out what would make sense for the rest of the room. Said Macklemore. “A friend of mine said, ‘Why don’t you do a vintage mall in the basement?’ I’ve always been interested in vintage and thrift and it just felt like the perfect blend of what Bogey Boys is all about. “
Goose Magee’s Vintage Mall features vintage clothing, mid-century furniture, collectibles, antiques, and other curated finds from some of Seattle’s top vintage and antique dealers such as The Barn Owl Vintage, Jacob Willard Home, and Vintage by Ty.
The Bogey Boys flagship store and Goose Magee’s Vintage Mall will be open until the end of the year. Macklemore says the store’s permanent opening has not yet been decided. “There’s a lot of things in the air about the lease, and you know, COVID … and if it works and all that. So there are a lot of question marks.”
The grand opening begins September 18 at 11 a.m. at 1523 10th Avenue.