Macklemore (Image courtesy High Rise PR)
Fri, October 29, 2021 1:55 p.m.
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Grammy-winning copywriter Macklemore partnered with longtime friend and collaborator Ryan Lewis for the first time in five years on a thoughtful and upbeat new single and the video “Next Year,” featuring recording artist Windser. The song is now available everywhere.
Macklemore and Lewis teamed up with director Jason Koenig to write and direct the music video. Koenig is a frequent employee of theirs as he also shot the videos “Can’t Hold Us” and “Downtown”. Regard here.
After the ten-year anniversary of his award-winning debut “The Heist” and four years since Macklemore’s last studio LP “Gemini” – which climbed to number 2 on the Billboard 200 with cuts with performances by Skylar Gray, Lil Yachty, Offset and Kesha – Macklemore is with returned to an anthemic track true to its ethos. He is supported by an up-and-coming choir led by Windser, who impresses on the audience: “Next year will be better than this!”
His team said the song was “coupled with a hilarious and metaphorical image that shows our Seattle-based host not only survived the city’s beloved gray skies, but also car accidents and even the birth of a new baby with his wife, the may or may not ”. be his neighbor. There’s even a deluge of stray golf balls that land at his feet, reminding us of the strength of the rapper’s ability to not only stay in the driver’s seat of life despite everything, but also his self-esteem and ability to feel about himself making fun of himself and making his own best plans – a funny nod to his own acclaimed golf apparel brand Bogey Boys. “
An album special that is very dear to the rapper’s heart, he said of the song: “This is the first new music I’ve released in a while, and I got the chance to work on the production again with my husband Ryan Lewis.”
The Seattle host continued, “Ryan first played this to me in his car, as a rough demo, but it immediately stood out. Then I quickly wrote a few verses and went to LA to record. And as time passed, I felt a little apprehension at first; However, when we started the creative process, it felt like we hadn’t missed a day. “
Lewis said: “I remember playing the demo for ‘Next Year’ in the car for Ben and he just lit up. We hadn’t worked together in a couple of years and each of our processes had grown independently during that time and has been further developed. ” from each other; so it was scary and exciting to see how it would go back to the studio. All in all, it was like everything had changed and yet nothing had changed at all! The work on the song became the work on the video, which then turned into long nights and lots of laughter. It felt like a fresh start for our creativity and a reminder of the powerful force we make together – I missed my husband. “
Before the new single, Macklemore and Lewis released their second joint work, “This Unruly Mess I’ve Made,” another chart-topping that also featured a number of contributions from the likes of Idris Elba, Ed Sheeran, Chance The Rapper, Anderson.Paak , Kool Moe Dee and Grand Master Caz.
“There aren’t many people who know me as well as Ryan,” said Macklemore. “We spent nearly a decade together every day doing music, videos, touring and everything else. We took a long break, of course, but were able to get back into the same room straight away. “
He added, “I think we both went in without knowing exactly what to expect, but I had a hell of a lot of fun the whole time. I love the way his brain works with all things art related and it was refreshing to reconnect on that level. This is my brother for life and I’m really proud of what we came up with for Next Year. ”
Macklemore said, “I love Windser’s voice and energy on this song. He originally only cut a reference demo, but Ryan and I both loved him on this record from the start. He killed it and its performance fits the message of the song perfectly. I have to say he’s a talented and humble guy and I look forward to more people getting to know him. “
Windser said, “I have long respected his music, independence and artistry and was thrilled to be part of a song that spoke to me in such a powerful way. The past few years have not been easy, but I firmly believe that the next year will be better and that we will come out stronger from these times. It is a real honor to have worked with Macklemore on ‘Next Year’. ”