MARK & LONA, President and CEO Tomoaki Matsumura, is interviewed about how the golf apparel brand overcame opportunities and succeeded during the pandemic

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MARK & LONA, President and CEO Tomoaki Matsumura, is interviewed about how the golf apparel brand overcame opportunities and succeeded during the pandemic

TOKYO–(BUSINESS WIRE) – MARK & LONA, a leading luxury golf apparel brand, today announced that President and CEO, Creative Director Tomoaki Matsumura, has been interviewed by Eurobiz Japan’s Editor-in-Chief Andrew Howitt for the June issue on the following topics.

Read transcript: https://eurobiz.jp/investing-in-japan/revolution-on-the-green/

The topics of the interview include:

– What are the characteristics of golf in Japan?

– How the company was founded and how it has grown, including during the pandemic

– What is special about the MARK & LONA business model in the area of ​​golf clothing

– How the brand’s marketing drove a 625% increase in transactions and how Takuya Kimura was a brand ambassador

About MARK & LONA

MARK & LONA led the movement to revolutionize the face of the conservative golf apparel industry. With the world’s first unrivaled luxury golf concept, the brand has been bringing unique multi-faceted trends and cultures since its launch in Los Angeles in 2008. Beyond the fashion industry, MARK & LONA is discovering new ways to show that the brand is versatile through top-class collaborations that are developed every season, while at the same time preserving the values ​​of the brand, which have made them groundbreaking fashion for the Have played golf.

About MARK & LONA world market

MARK & LONA World Market has a range of collections and the very popular line of Exclusives that are sold with free shipping and free import tax. The brand with an identity made in Japan stands for innovative design and most of the items use highly functional materials made by the originating company.

About Eurobiz Japan

Eurobiz Japan is a monthly print magazine about trade, economy and investment from Europe to Japan. It is distributed not only to the members of the European Business Council in Japan, but also to the members of the 18 national European chambers of commerce, which represent over 3,500 European companies and individuals from a wide variety of industries, including influential members of numerous corporations and government agencies. Eurobiz Japan is published by Paradigm.

For more information, please visit the MARK & LONA World Market (https://www.markandlona.us).

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