A new company for golf, active and leisurewear, Reflo, with a focus on creating sustainable products from recycled waste.
In addition, for every product purchased, Reflo plants one tree with the aim of planting a million trees over the next five years.
Reflo launches an extensive collection of high quality men’s clothing aimed at revolutionizing the fast fashion industry and making a positive impact on the planet.
The clothing is made from advanced technical fabrics woven from recycled waste.
To highlight this, discarded single-use plastics and coffee beans have been given a new life in the Reflo range.
The British company aims to recycle at least five million plastic bottles by 2026.
In addition, all fabrics contained in the products meet several sustainability certifications, including Global Recycled Standard, Bluesign, Oeko-Tex 100 and U Trust.
There are a total of 57 products available as part of the Reflo launch, including: Leisure, Golf, and Active Editing.
The range has been carefully designed and the products will remain relevant for years thanks to the built-in shelf life.
In addition, the company is working on solutions that will become fully circular by the end of next year.
Founder of Reflo, Rory MacFadyen, written down:
“We are very excited to bring Reflo to market, it has been a project developed over several years through some challenging global events! There is room in the industry for a brand to be cool and at the same time care about the world and the people in it. Fast fashion has a devastating impact on the environment and we know it is one of the most polluting industries in the world, so we don’t believe that it is enough to just minimize our environmental impact. “
For every product sold, a tree is planted in areas of the world that have been devastated by deforestation.
The brand hopes to plant a million trees by 2026 and then aims to plant at least a million trees annually.
Sustainability is paramount in everything that Reflo does and represents as they offset the carbon emissions of their entire workforce and all of their packaging is recycled and / or recyclable and there is no single-use plastic in the supply chain.
“Every aspect of our business strives to make a positive impression with concrete actions; we do less, but better. We’re not going to publish new lines every week. We’re not going to produce endless patterns. There’s nothing fast about our fashion. Everything in our collection is precisely designed, rigorously tested and manufactured to stand the test of time. We created Reflo to help people look good, feel good, and do good.
“We’re not perfect – that drives us to keep improving. We are always looking for ways to be more sustainable, efficient and effective. And we won’t stop. The world moves – so do we. “
If you are interested in any of the products Reflo currently has in stock, the website can be found here: https://reflo.com/.