The iconic brand has teamed up with the leading retail company to re-enter the Brazilian market
MIAMI, Oct 13, 2021 – (BUSINESS WIRE) – Original Penguin by Munsingwear®, the American apparel brand, division of Perry Ellis International, has announced a partnership agreement with Aste Group to relaunch the brand in the Brazilian market shortly before the market launch is scheduled for the spring of 2022.
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(Photo: Original Penguin from Munsingwear)
Original Penguin will transfer the rights to the Aste Group, which will distribute and license the brand in Brazil and focus on lifestyle products and performance categories such as golf, tennis and pickleball. The opportunity is part of a strategic plan developed for Latin America, including a robust expansion of Original Penguin brick and mortar stores, wholesale accounts and e-commerce.
“We are excited to expand our global sales in South America’s largest country with such a prominent retail partner, the Aste Group. This initiative represents the development of an authentic American lifestyle brand that appeals to a new, diverse consumer,” said Oscar Feldenkreis, President and CEO of Perry Ellis International.
“We are very excited to take this new journey with Original Penguin and Perry Ellis International. We honestly believe in the power of real connections and identification, and this partnership only strengthens our shared values and our strong belief in the potential of the Brazilian lifestyle market, ”said Felipe Ernani, Vice President of the Aste Group.
Aste currently manages and works with other major brands in Brazil including Kipling, New Balance, Diesel, Coach, UGG, Caterpillar, Jansport and Allbags, among others.
About An Original Penguin® by Munsingwear®
In 1955, Minneapolis-based Munsingwear – an underwear and military supplies company – ironically became the touchstone of suburban sports with the introduction of America’s first iconic golf shirt – an ORIGINAL PENGUIN®. Known for its unique, humorous and detail-oriented clothing, Original Penguin offers a full range of men’s and children’s clothing, accessories and fragrances. Original Penguin also has two dedicated e-commerce websites: www.originalpenguin.com and www.originalpenguin.co.uk.
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About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a wide range of premium men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and leisure shirts, golf sportswear, pullovers, suit pants, leisure trousers and shorts, denim clothing, sportswear, dresses and swimwear for men and women is available through all major sales levels. The company has a portfolio of nationally and internationally recognized brands through its wholly-owned subsidiaries, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam® , John Henry®, Manhattan®, Axist® and Farah®. The company, through one or more of its subsidiaries, is expanding its list of brands by licensing brands from third parties, including: Nike® for swimwear and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. More information about the company can be found at http://www.pery.com.
About Aste Group
With over 50 years of history, the Aste Group holds the management and distribution of some of the most sought-after international brands in the accessories, apparel and shoes segment in Brazil. We have developed our activities through retail, wholesale and e-commerce, and we have responded to the demands and updates of the Brazilian lifestyle market. We are the proud distributor of the brands Caterpillar, Coach, Diesel, JanSport, Kipling, New Balance, Targus and UGG and are represented in the most important cities in the country. The business portfolio also includes Allbags, a multi-brand retail flag created in 2007 by Augusto Ernani, the group’s founder, to expand the reach of the back-to-school and travel segment. You can find out more about Aste and the brands we sell at www.grupoaste.com.br.
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