Partnership with industry brands | The golf business

by | Oct 1, 2021 | Golf Apparel

Golf clubs and equipment brands are increasingly entering into partnerships so that golfers can now enjoy exceptional custom fitting experiences when visiting the club.

Several golf clubs have partnered with industry brands in recent months to offer outstanding custom fitting sessions to capitalize on the investment boom.

For example, the American Golf Store at Liverpool Golf Center reopened this summer after an investment of £ 400,000.

The high-tech retail space features a bespoke short game area on a new additional floor with a flat putting green for first-class equipment, as well as a contoured putting area that recreates authentic scenarios golfers experience on a real course so that visitors can fully enjoy themselves Test your equipment to be up to date before heading to the shooting range.

Players can enjoy free custom fit sessions in the updated custom fitting studio, complete with launch monitor technology with ultra-high-speed cameras that measure each client’s swing to the nearest sub-millimeter.

Also available are putter and ball fittings, “restart experiences”, equipment replacement and repairs as well as club checks.

In addition to the existing extensive range, other golf clothing and equipment brands such as Golfino, Galvin Green as well as Tour Edge and Honma are now also available.

Adam Mahar, Owner, Liverpool Golf Center added, “As Liverpool’s premier golf center and driving range, our constantly expanding facilities are perfect for professionals, beginners and families alike. The exciting additions to the new store, such as the state-of-the-art custom fit service and newly listed fashion brands, will further strengthen our range – we are pleased that our customers experience it for themselves. “

Gary Favell, CEO of American Golf, said, “The Liverpool Golf Center is very popular and attracts social players, professionals and even local celebrities. We are very pleased to have revamped our retail offering to include everything for all types of golfers to improve and enjoy their game. “

Not too far away, Hartford Golf Club in Cheshire has announced the opening of its new center of excellence in partnership with Srixon, which has been named the most complete custom fitting experience from Srixon, Cleveland Golf and XXIO in the country.

“We are delighted to welcome Srixon Sports Europe to Hartford Golf Club and to work with them in launching such a fantastic initiative,” said Tim Barnes, Owner of Hartford Golf Club. “The Center of Excellence will not only enable our members to get the best in-game fitting experience, it will undoubtedly attract more people to the club looking to take advantage of the best custom fitting experiences in the area. We are proud to be the first UK center of excellence to open in the UK and look forward to capitalizing on the opportunities that a facility like this naturally brings to our business. “

Joe Miller, European Product Manager, Srixon Sports Europe, commented: “The Center of Excellence at Hartford Golf Club is truly unique and its introduction will allow us to be closer to the end user and to give our trading partners a chance to offer their customers that ultimate customization experience. In our locker room we have 38 wood, iron and wedge heads, complemented by 210 wood, iron and wedge stores that offer thousands of combinations for every type of golfer. It really is an Aladdin cave of golf components and technology that anyone can use to take their game to the next level with the best gear on the market, equipped by specially trained PGA professionals. “

It also sees the introduction of Cleveland Golf’s 3D Augmented Reality wedge fitting experience, which is an unprecedented short game training experience. The system, which contains short game tips from former European Tour professional Christian Cévaër, offers players around the clock access to short game tips in augmented reality.

Srixon says two more facilities will open later this year, one in southern England and the other in Paris. It is then planned to open more in the UK and Europe in 2022.

And SIK Golf is making its putting technology available nationwide after the opening of its national performance center at Silvermere Golf and Leisure, Surrey.

The purpose-built venue has the newly installed Quintic Ball Roll Putting Analysis System and SIK Adaptation Component Bag. Unique in the golf industry and found in every SIK fitting center, the component bag offers space for every type of putter head, a selection of shafts, hosels and components required for the 138 different options of the fitting process.

Terry Sims, Managing Director at Silvermere, said: “We are delighted to be partnering with YUMAX Golf (UK distributor of SIK Golf Putters) to bring SIK putters to our customer base in a first class style and service. Watching Bryson Dechambeau with his unique style, endorsing the brand in terms of product innovation and style, and adding credibility makes them a great brand to get involved in.

“The addition of market-leading putter analysis software to our service will not only offer the golfer a great fit experience, but will also send him away with a club that he knows is not better suited for his individual game.”