PGA Golf Exhibitions announced that Lisa Langas has joined Reed Exhibitions’ PGA Show Management Team as Event Manager, responsible for overseeing PGA Shows key buyer relationships, attendee programming, educational opportunities, special events and industry relations.
Langas, based in Denver, CO, is returning to the golf industry after nearly 20 years of retail experience in the golf industry following recent years in national and global sales management positions for lifestyle companies.
“We are excited to have a professional with many years of experience in the golf industry on our team,” said Marc Simon, Event Vice President of PGA Golf Exhibitions. “Lisa has both brand and retailer perspectives, relationships with key industry contacts, knowledge of the apparel supply chain, logistics and sourcing, and experience attending multiple PGA shows. She strengthens our team as a direct asset to our customers and we look forward to her numerous contributions to the PGA Show. “
“I’m very excited to be back in the golf industry in the role of Event Manager for the PGA Show,” said Langas. “The golf community has been my home for almost 20 years, starting as a buyer for a private country club, opening a golf-focused retail consultancy, becoming an industry spokesperson, and working closely with the AGM on their training materials and seminars. and was vice president of sales for a large golf apparel company. I am excited to start a new chapter in collaboration with Reed Exhibitions, the PGA Show Team and PGA of America to continue delivering new and relevant golf business content and experiences at PGA Show Events. “
Most recently, Langas worked for Joseph Ribkoff in the USA as USA Western Regional Sales Manager and in Australia / New Zealand as Country Manager. Previous positions included Burwell Industries National Sales Manager, Fresh Produce Apparel Director of Sales, Sport Haley Vice President of Sales, Owner of Lisa Langas Retail Consulting Services, Co-Founder of Golf Shop Solutions, Owner of ShopPro Retail Consulting Services, and Buyer of Lakewood Country Club and May Company Stores in Colorado. Langas has been a member of the Association of Golf Merchandisers since 1997 and was a member of the AGM Education Committee.