Grammy-winning rapper Macklemore launches a line of golf apparel called Bogey Boys, which aims to bring more swag to golf courses around the world.
The 37-year-old artist, nee Benjamin Haggerty, did not reveal how much of his own money he put into the line, but did state that he is the brand’s sole investor. Macklemore, also co-owner of his hometown Seattle Sounders FC, became addicted to golf three years ago after hooking up with friends on a trip. now he plays three or four times a week.
“There’s something about this sport that is very addicting, and I’m addicted,” Macklemore said in an interview. “Luckily I found the game [of golf], the game found me and shortly after my first game I was totally obsessed. “
Known for wearing oversized fur coats and rapping about his “grandpa style,” the Thrift Shop rapper tried to find golf clothes that suited his tastes but became dissatisfied with what he described as boring .
“I went to pro shops where they sell the golf clothes and everything would look exactly the same,” he said. “They’d wear the same polos, khakis, and waterproof jackets, and that’s it. I didn’t want to wear any of it and asked myself: ‘Where are the fat golf clothes?’
“I’ve always been inspired by old golf fashion, [guys like] Payne Stewart, Ben Hogan and Arnold Palmer, ”he continued. “All of these guys had so much style back then. Before I even thought about playing the game, I thought the golfers were going to kill it sooner, and when I started playing I thought things could be so much better. “
Going back to its roots, so to speak, Macklemore scoured thrift stores and websites like eBay and Etsy to find various examples of texture, drapery, and other inspiration for the line. The result of more than a year of work are plaid, striped and dotted shirts; Pullover; Footwear; Gloves and hats – all as bold as their manufacturer.
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So far, the rapper has only shipped the clothes to professionals and friends of the music industry, but now fans have the option to buy the line. The items will cost between $ 15 and $ 150.
“This is a tribute to the past with a twist for 2021,” he said. “You have some classic pieces that are inspired by previous decades, but are still contemporary and fit into the current fashion landscape. We didn’t cut corners. Ultimately, I want to make clothes that are timeless and not about making money. It would be nice, but that’s not why I’m doing it. It was a creative outlet. “
As a golfer with a handicap of 15, Macklemore will continue to play Pro-Am tournaments. And when he rocks his Bogey Boys line, he will be hard to miss.
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