ClubCorp appoints Jim Berra as chief marketing and innovation

by | Nov 18, 2021 | Golf Courses

DALLAS, Nov. 18, 2021 (GLOBE NEWSWIRE) – ClubCorp today announced that Jim Berra has joined World Leader in Private Clubs® as Chief Marketing & Innovation Officer to promote ClubCorp’s marketing and innovation efforts through its unmatched portfolio of private clubs to lead away. In this newly created role, Berra will oversee the full range of marketing functions including branding strategy, communications, social and digital media, web development, consumer information and product innovation. Berra will lead the team responsible for further enhancing and showcasing the company’s portfolio of world class private clubs while highlighting the ClubLife experience and impact of ClubCorp properties in the communities they call home.

“Jim’s track record of driving growth and bringing energy and innovation to leading brands will be critical to fuel the future growth of ClubCorp and advance our mission of bringing people together through exceptional experiences to build meaningful relationships,” said David Pillsbury, ClubCorp CEO. “We’re excited to add Jim to the team and continue to accelerate our time to market, build our brands, and enhance the incredible experiences at our 200+ golf and country clubs, city clubs and stadium clubs.”

Berra is joining ClubCorp from Royal Caribbean International. He joined in 2015 as SVP and Chief Marketing Officer and oversaw all advertising programs, marketing communications, social media and customer marketing of the company. He also led Royal Caribbean’s digital endeavors, including audience and website development. Prior to joining Royal Caribbean, Berra was Chief Marketing Officer at Carnival Cruise Lines for seven years. Prior to that, Berra spent three years at Rodale, Inc., a global media publishing company, and seven years at Starwood Hotels & Resorts in various marketing management positions, including SVP of Customer Marketing and Strategic Alliances. Berra is based in Miami Beach, Florida and holds a bachelor’s degree in economics and philosophy from Northwestern University.

“At first glance, people might think ClubCorp is just about golf, but it’s about so much more,” said Berra. Having met David Pillsbury and the ClubCorp leadership team, their passion and enthusiasm for their clubs and members is second to none. I look forward to getting involved and helping this great company grow. “

About ClubCorp
Since its inception in 1957, Dallas-based ClubCorp has worked with the primary goal of building relationships and enriching lives®. As the leading owner-operator of private golf, country, city and stadium clubs in North America, ClubCorp works tirelessly to deliver exceptional experiences, meaningful connections, shared passions and unforgettable moments to its 414,000+ members. With approximately 17,000 high-season employees and a portfolio of over 200 owned or operated golf and country clubs, city clubs, sports clubs and stadium clubs in 27 states, the District of Columbia and two other countries, ClubCorp creates communities and a lifestyle through its championship golf courses, workspaces, handmade cuisine, resort-style pools, tennis facilities, golf lounges, fitness centers and a robust program.

ClubCorp properties include: Firestone Country Club (Akron, Ohio); Mission Hills Country Club (Rancho Mirage, Calif.); The Woodlands Country Club (The Woodlands, Texas); and The Metropolitan. You can find ClubCorp on Facebook at and on Twitter at @ClubCorp.

Meg Tollison
Chief Membership Officer
[email protected]

A photo accompanying this announcement is available at