TRUE Linkswear Accelerates Golf Shoe Growth With $ 11.25M Investment From Karpreilly | state

by | Nov 3, 2021 | Golf Courses

TACOMA, Washington and GREENWICH, Conn., November 3, 2021 / PRNewswire / – TRUE left clothing® (TRUE®), the emerging golf shoe brand well known for its comfortable and versatile golf shoes, today announced that it has launched $ 11.25 million in funding KarpReilly to accelerate the growth of its global business and brand.

Based in Greenwich Connecticut, KarpReilly focuses on leading growth companies like TRUE, including Mack Weldon, Stio, Made In, BOXYCHARM and many others. The investment philosophy directly reflects the companies it works with: ambitious, innovative and growth-oriented.

“KarpReilly shares our vision for the current and next generation of golfers, has a track record of supporting successful brands and will take TRUE to the next level,” said Jason Moore, CEO of TRUE linkswear. “More people are learning, playing and engaging in golf than ever before, while core golfers are recording a record number of rounds. Regardless of experience and skill level, they are looking for innovative, comfortable and versatile shoes.”

TRUE has established itself as a premium golf shoe coveted by purists, walking golfers and legions of players with a deep passion for the game. It prides itself on using materials sourced from ethical sources, sustainable business practices, and a down to earth ethos. Since 2017, the company has attracted a new generation of golfers while continuing to appeal to core players and has seen strong growth with sales doubling year over year.

“With more rounds of golf being played than ever before, golf is attracting a newer, younger audience looking for more versatile golf shoes that can be worn in a variety of environments and market them to this new younger segment of customers,” said Allan Karp, Co-founder of KarpReilly. “We are proud to partner with TRUE on this investment and look forward to continued growth as the company expands its business in the US and around the world.”

Selfish innovation

CEO Jason Moore grew up playing competitive golf and spent many years as a caddy on the TOUR for his brother, Ryan Moore – To experience every course and every level of fitness that a golfer can imagine, all over the world. The idea of ​​a comfortable, versatile golf shoe arose out of necessity.

“Golfers shouldn’t have to wear cluttered, uncomfortable golf shoes when walking or riding 18 or 36 holes,” said Moore. “We consider everything a golfer encounters and apply that to our shoes while delivering a modern aesthetic that can be worn anywhere and that enhances the golf lifestyle.”

TRUE’s current shoe portfolio includes five core designs that focus on sustainability, performance and comfort while maintaining a modern, minimalist aesthetic that appeals to avid and new golfers alike. Several models from TRUE are made from fully recycled materials, including thread from water bottles, recycled outsoles and sustainable components. In 2019, TRUE completely moved away from using standard shoe boxes and switched to reusable shoe bags.

TRUE’s successful growth is based on a focus on well-designed and innovative shoes combined with a direct-to-consumer business model that also includes strategic partnerships with selected golf courses and pro shops, including Pebble Beach Resorts, Bandon Dunes Golf Resort, Streamsong Resort, Chambers Bay and many others.

KarpReily joins the existing TRUE investor group as a minority investor. Existing investors include 5-time PGA TOUR winner Ryan Moore, CEO of TRUE linkswear, Jason Moore and other members of the TRUE management team.

About TRUE linkswear

Of course, TRUE makes comfortable shoes that are ready to go from the streets to the streets. Our goal is to inspire others to achieve camaraderie, wellbeing, and determination in the pursuit of equality. Born in the midst of the rugged golf landscapes of the Pacific Northwest and inspired by links courses around the world, all TRUE equipment uses only the best and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk. Find out more at and get in touch with us on social networks at @TRUElinkswear.

About KarpReilly

KarpReilly, LLC is a private investment firm founded by Allan Karp and Chris Reillywhose main role is to partner with leading small and medium-sized growth companies and help them achieve their long-term vision. KarpReilly currently manages funds and affiliates with a capital commitment of more than $ 800 million. Over the past 10 years, KarpReilly’s directors have invested, served on, and promoted boards of over 60 growth companies. Further information is available at

TRUE linkswear

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