Bally’s Corporation is making strides in the world of sports betting. Today the company announced a groundbreaking deal with Phoenix Mercury from the WNBA and launched its mobile sports betting offering in Iowa.
Both announcements come at a time of rapid growth in sports betting, and Bally’s is becoming a force to be reckoned with in the space.
WNBA Phoenix Mercury Deal
Bally’s Corporation’s deal with Phoenix Mercury marks the first partnership with a professional women’s sports team to enter the gaming market. The partnership also gives Bally access to its 15th sports betting market. Great timing considering sports betting in Arizona is on the way and could start by September 9th.
Bally’s becomes the exclusive sports betting partner of the Phoenix Mercury for 15 years. Once licensed and approved, Bally’s will launch a mobile sports betting app in Arizona and operate a sports betting retail store near the Phoenix Suns Arena.
“On behalf of the whole Ballys Corporation, we are honored to be part of such an important milestone in the history of women’s sports, ”said Soo Kim, Chairman of Ballys Board of Directors of the Society. “Maintaining and implementing a strong diversity, equity and inclusion program is a cornerstone of Ballys operational values, and we look forward to promoting those values as part of our sponsorship with the Phoenix Mercury and hope that other large companies will follow in our footsteps. We are also excited about the prospect of having sports fans in Arizona with access to our world-class online sports betting platform and improve the way they engage in their favorite sports activities. “
Jason Rowley, CEO and President of Phoenix Mercury, said, “We are very excited to be partnering with Ballys to this enormous progress in the advancement of women’s sport. This agreement is so much more than a team sponsorship; it reflects our shared values and our commitment to investing in diversity, equity and inclusion. We couldn’t think of a better way to celebrate Mercury’s 25th anniversary in the WNBA and what many call a model franchise. “
Ballys launches in Iowa
Today is also the beta launch of Bally Bet in Iowa. This is the second state Bally Bet is live, following a launch in Colorado in May 2021. The company went into partnership in Iowa with Elite Casino Resorts, which include Grand Falls, Rhythm City, and Riverside Casino and Golf Resorts. live.
Adi Dhandhania, Senior Vice President, Strategy and Interactive at Bally’s Corporation, said: “We are very pleased to have reached another milestone in 2017 with the expansion of our mobile sports betting platform Iowa. As a state that has legalized sports betting since 2019, Iowa was an attractive market for Bally Bet. We look forward to integrating Bally’s into Sinclair’s broadcast and digital programming Iowa, Deployment Iowa Sports fans with an engaging and creative sports betting experience and continue our work to cement Bally’s as the leading retail sports betting brand with the third largest reach in terms of US legalized market access. “
Bally is on the rise
Before the groundbreaking WNBA deal and launch in Iowa, Bally’s was already prepared for the growth of sports betting. The company is at the forefront in Kansas, where its partnership with Boot Hill Casino has given it market access. Kansas hasn’t passed sports betting legislation, but Bally is prepared should it come.