Demand for Greece under Danish travelers is strong, according to the feedback from the Greek National Tourism Organization (GNTO) after attending the Quality travel fair held in Copenhagen.
The GNTO participated in the first in-person exhibition after Covid welcomed thousands of visitors who expressed interest in visiting Greece. At the same time organizer rover The magazine presented Greece in its October issue, which was available to guests.
The main reasons for traveling among the Danes are according to the GNTO Wellness, gastronomy & wine, cycling and hike. The majority of potential travelers are in the 60+ age Group and are repeat offenders looking for deserted targets.
Denmark is an emerging source market for Greece. Overall indicative 389,243 Today Visited Greece in 2016, the GNTO announced, and until beforeCovid 2019, the number reached 492,266 arrivals or 8.44 percent of the country’s population. Between 2016 and 2019, the number of travelers from Denmark to Greece increased by 26.46 percent.
Covid inevitably listed a decline in 2020 118,477 arrivals from Denmark, which still accounted for 50 percent of the total arrivals (247,837) from Scandinavian countries, the GNTO announced.
More than 60 exhibitors from 12 countries, including Portugal, Cyprus, the Philippines, the Faroe Islands, Jamaica, Croatia, Poland, the Czech Republic, Thailand, Tunisia and Sweden took part in this year’s Quality Travel Fair.
As part of its ongoing strategy for the 2022 season, the Scandinavian branch of the GNTO will promote Greece in the local media, organize promotional events and discuss the possibility of conference tourism activities.
At the beginning of this year, the GNTO organized the “Greece Open”- four professional golf tournaments in Denmark with the aim of promoting Greece’s state-of-the-art golf resorts to Danish tour operators.
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