Sports betting in Iowa continues to decline.
For the fourth straight month, the number of sports bets in Iowa declined. Sports betting in Iowa took in $ 89 million in sports betting, 20% less than June’s $ 111.1 million.
This marked the first time since November 2020 that the handle was less than $ 100 million. The state’s record is still at $ 161.44 million from last March because of the March Madness boost.
Iowans continues to be committed to online sports betting, with internet betting $ 78 million.
A total of 18 casinos / sports bets were taking bets in Iowa as of July.
Net sports betting income was $ 7.1 million, down 15% from $ 8.4 million in June. For July, the state received $ 479,479 in sports betting taxes, 15% less than $ 568,502 in June, according to figures from the Iowa Racing and Gaming Commission.
Similar to June, Prairie Meadows saw the highest handle in July at $ 12,687,526. Diamond Jo-Dubuque was not far behind with $ 12,679,973, while Wild Rose Jefferson ($ 11,384,104) rounded out the top 3.
Iowa Sports Betting Revenue and Trade, July vs. June
|Overall grip||Mobile handle||revenue|
|July||$ 88.936 million||$ 77.924 million||$ 7,098M|
|June||$ 111.177 million||$ 95.131 million||$ 8.425 million|
|change||Minus 20.0%||18.1% decrease||15.7% less|
First full month of the Bally bet
July marked the first full month of operations for Bally Bet in Iowa. The sports betting market went live in late June, making it the second market it entered after debuting in Colorado in May.
Bally’s gained access in Iowa through its partnership with Elite Casino Resorts, which own Grand Falls, Rhythm City, and Riverside casino and golf resorts. Grand Falls, Rhythm City and Riverside combined made $ 2.9 million in sports betting trade in July.
PlayUp, an Australia-based games company, announced plans in June to partner with Caesars Entertainment for market entry in Iowa.
PlayUp will also launch in Indiana and New Jersey. The company said it has started regulatory processes in Iowa and is aiming for a launch this year.
Football boost numbers
Iowa’s streak of lower month-to-month sports betting trades is likely to end this fall when college football and NFL betting return.
Sports betting activity typically spikes across the country with the Super Bowl from September to February before college basketball and the NBA playoffs continue to draw bets through the summer.