Date of publication: 05/10/2021
Some of the best golf courses in Murcia are to be promoted across Spain and the UK
Before the outbreak of the coronavirus pandemic, golf resorts in Murcia had become one of the region’s top tourist attractions, accounting for around 8% of total regional tourism in 2019 and generating € 268 million.
After the Covid restrictions were eased and Spain nears a new normal, the Ministry of Tourism in Murcia is trying to lure golfers back to the region’s many golf courses, including La Torre Golf Resort, El Valle Golf Resort, La Peraleja Golf, Mar Menor Golf Resort, La Manga Club Golf Resort, and even the family-friendly mini golf course; La Manga Adventure Golf.
As part of its new € 250,000 marketing plan, the regional government will sign contracts with some of the major holiday providers in Spain and the rest of Europe and increase their visibility at golf fairs such as the International Golf Travel market, which will be held in Wales in mid-October.
In addition, the Ministry of Tourism will be hosting high-profile commercials on Movistar + and the Sky Sports channels in the UK, showcasing the region’s major golf courses, ideal climate and luxury accommodation.
In 2019, around 165,000 tourists visited the Murcia region to play golf with a total of over 2 million overnight stays, many of them in the “off-season”, and brought in 268 million euros for the regional tourism industry.
Picture: Archive / Source Old Guard Golf Society