The well-known sporting goods manufacturer Adidas has presented a new “No-Dye Collection” of golf shoes, the upper material of which is completely in its natural color.
According to Adidas, this no-dye technology works with the natural color of a material to eliminate the water-consuming part of the process, which is the pre-treatment phase of traditional dyeing techniques. Using the material in its natural form reduces water and energy consumption. The company says this is another area that is looking for ways to be more sustainable and help end plastic waste. This unique selection is featured in the adicross ZX PRIMEBLUE and the new ZG21 Motion shoes for men and women. Across its wide range of products, the company says it “is always looking for ways we can improve our impact on the environment. and that includes the way we use water to dye materials. ”Although the natural-colored fabric requires a post-treatment step in order to achieve the same performance characteristics, it still saves an average of 60% water and energy.
“We are constantly evaluating ways to reduce the environmental impact of our products,” said Masun Denison, Global Director of Footwear, Adidas Golf. “With this collection, we’re giving golfers another reason to feel comfortable in the shoes they wear, beyond the style and performance.”
By the lack of dyes in these footwear, Adidas hopes to give golfers a distinctive look and style when they hit the court. All of the models in the collection are also part of the company’s standard of using materials to support their mission to end plastic waste.
The No-Dye Collection has been available since Friday, August 20, worldwide on adidas.com, the Adidas app and at selected retailers.