Amazon Ad Exec Jumps To Uber; Chrome causes ‘publisher fear’

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  Amazon Ad Exec Jumps To Uber;  Chrome causes 'publisher fear'

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You see me roll ‘

Uber hired former Sizmek CEO and Amazon advertising director Mark Grether to run its advertising business. Business Insider reported. Poaching Grether is a big deal for Uber as it has a global advertising strategy. Though Uber’s ad revenue isn’t small potatoes; The company expects to delete $ 300 million from ads in its food delivery apps (Uber Eats and Postmates) and the centralized ride-sharing app, as well as physical ads that drivers can place on the vehicles in 2022. Grether gave the news on. known LinkedIn. And his departure follows a series of senior big tech exits to join delivery and retail companies, including former Facebook executive Carolyn Everson, who recently rose for Instacart (she moved on to former Amazon advertising director Seth Dallaire, now Instacart CRO). “By building strong offerings, Uber can help merchants, brands and other advertisers reach its highly engaged user base, ”Grether wrote in the post. “And it is particularly important to me to do this in such a way that our eaters and riders can discover the familiar.”

A persistent headache, more like

The latest beta version of Chrome includes a feature called “Continuous Search” that shows alternate websites when users click a link from the Google search results feed. According to the SEO consultant, this could cause “great fear of publishing” Glenn gift. It showed how a search for men’s golf shoes led him to Dick’s Sporting Goods website, a new bar under the URL suggests GolfDigest.com and other options from the results feed. It is not a mistake; In fact, Chrome has options for the new search settings, including one to double the height of the continuous search bar, making it larger than the standard URL bar. Continuous search isn’t standard, but it could be at some point if it’s popular. At the moment there are no paid media options associated with continuous search. But as Gabe suggests, if a website or product description can be displayed under a competitor’s URL with a simple click, it could become a sharp tool of conquest. Round table for search engines has more.

But wait, there’s more!

The DOJ is supposed to prepare an antitrust case against Google’s ad tech unit. [Bloomberg]

Matthew Ball: Apple, its control over the iPhone and the Internet. [blog]

Feel a profit crisis, buy now, pay for services later, and bet on advertising. [ModernRetail]

Google Analytics boss addresses critics and plans for post-cookie measurement. [Ad Age]

Apple allows media apps to link to their own websites for payment options. [WSJ]

Pixalate raises $ 18 million to fund media reviews, mobile verification products, and CTV. [release]

Facebook’s WhatsApp is fined 267 million US dollars for violating EU data protection regulations. [CNBC]

Ad tech executives weigh the pros and cons of UK plans to deviate from the GDPR. [The Drum]

The RedCircle podcast platform raised $ 6 million. [release]

You are set

Advertising technology company MNTN is hiring Joanne Bradford as chief growth officer. [WSJ]

GCG Advertising Asia appoints John Darren Yaw as CEO. [ANI]

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