Electronic Arts bought mobile game developer Playdemic this week, a sale totaling $ 1.4 billion in cash. Playdemic studio is best known for developing Golf Clash, a game available on mobile devices and via Facebook. The purchase means EA now also owns the remarkably successful Golf Clash game, while strengthening its line of developers focused on diverse mobile experiences.
The $ 1.4 billion acquisition was announced this week, with EA announcing the more than 80 million downloads Golf Clash has amassed over the years since its release. Playdemic was previously owned by WarnerMedia, a company that is itself going through a different kind of transition.
As you may already know, it was recently announced that Playdemic would be acquired by Electronic Arts (‘EA’). We are very excited to start our journey with EA and you can read the full story on our Facebook page.
– Golf Clash (@GolfClashGame) June 23, 2021
As to be expected with any type of acquisition, people – especially those who play Golf Clash – likely had questions about what that would mean for the developer and the game. While it is likely that Playdemic will soon contribute to other EA projects in the future, the developer said it will not be leaving the popular golf game anytime soon.
“You will be very happy to learn that we have no plans to hang up our golf shoes,” said the Playdemic team in an update on Facebook. “Quite the opposite, actually. We have never been so committed to developing, developing and improving Golf Clash. We expect Golf Clash to continue to run normally during this transition period without disrupting the game you know and love. Golf Clash will continue to be developed and supported by the Playdemic studio and team. “
Andrew Wilson, CEO of Electronic Arts, said the acquisition is another step in expanding the publisher’s sports and mobile portfolio.
“Playdemic is a team of true innovators and we are thrilled to have them join the Electronic Arts family,” said Wilson. “In addition to the continued success of Golf Clash, Playdemic’s talent, technology and expertise will be a strong combination with our teams and intellectual property at Electronic Arts. This is the next step that builds on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with even more great games and content. “
The Golf Clash “clash” mechanic sees players being compared with one another as they contribute gold to a prize pool that is awarded to the winner. The result is a quick matchup against other human players in which the players can collect more points than they started with. EA said in a press release that it plans to explore ways that this type of collision mechanic can be incorporated into other games.