Dan Murphy has built an on-off relationship with Ecco over the years. As soon as he puts on a pair, he doesn’t want to take them off anymore
I’m not saying I was there at the very beginning and I honestly can’t remember my first pair, but I’ve been wearing and reviewing Ecco shoes since 2002.
I was lucky enough to visit Ecco headquarters in Denmark twice – and even tried making my own pair of Eccos when I was let go of a sewing machine.
Back then, the shoe we dreamed of was the world class shoe with its leather sole and shiny upper. I still have a new pair that I won on a media day, in the original packaging and in individual shoe bags. In a deep golden brown, they were and are too chic to wear on the golf course. The leather smells just as good today as it did then.
Of course, Ecco as a brand should take a different direction than World Class, which was about establishing the brand as a serious player in golf.
Ecco’s tradition in street shoes is all about comfort, functionality, reliability and durability.
The golf range alludes to this, but is also edgy, futuristic, groundbreaking and super premium.
I remember once being told a statistic that said over 85% of all golf shoes in the UK were being sold for under £ 100 and at the time the cheapest pair of Eccos to buy was around £ 115. I paraphrase, but the point still stands. This isn’t a brand looking to dominate volume.
Rather, golf is about performance and innovation.
The breakthrough came with the Ecco Streets and Fred Couples at the Masters 2010. It’s a well-told story, but in retrospect it’s hard to believe how revolutionary the concept of a spikeless shoe that you can wear on and off the pitch was. It seems so normal now, but it certainly wasn’t the case 10 years ago.
There is no doubt that Ecco hybrid shoes have come a long way since then.
In 2013 there was the Tour Hybrid – a classic golf shoe with a hybrid sole – which is still my favorite today.
But for me, the Biom Hybrid series represented Ecco at its best. I can and often have attracted a couple to my hotel room on a golf trip. I drove to breakfast, then drove to a golf course, played 18 holes, went to lunch, drove to another golf course, drove back to the hotel, had a pint, then went back to my room and only then took off my shoes.
Got a pair of @ECCO_GOLF Biom Cool Pro for nine holes tonight. Impressive. I thought the comfort and fit were out of scale. Really didn’t want to take them off. Also great for settling in – felt dangerously close to the athlete pic.twitter.com/T7WZlMhvg6
– Dan Murphy (@DanMurphyGolf) July 6, 2020
They are also incredibly durable – even with minimal maintenance.
You can look at the price tag and shake your head, or you can invest in a pair of shoes that will hold their shape and last twice or three times as long as the competition.
Maybe it’s the yak leather or the Natural Motion Technology or the ultra-thin midsoles – I’m not a podiatrist; I just know how good they feel.
As with all the beautiful things in life, it’s almost better not to know. Because once you’ve got a taste for Eccos golf shoes, it’s hard to shake off them.
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