How the sports world is influencing fashion right now

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How the sports world is influencing fashion right now

If the past year has taught us one thing, it is that sometimes we have to get creative to spark a little joy. Instead of spending endless nights on the town or jet setting halfway around the world trying to relax, we’ve rediscovered simplicity and found that sometimes we have to look outside within ourselves – or better yet, close – to find some fun. And with that (again) hello to sports.

Usually, fashion and sports aren’t the most natural pairing. Fashion, an industry known for its creativity and glamor, cannot always match the uniform-specific clothing of many sports. Sure, we’ve taken equestrian inspiration in the past and incorporated a touch of Wimbledon all-white prep into our closets, but this time the breadth of sporting options that hit the mainstream has hit a record high.

With our new affinity for comfort-oriented dressing, it’s no surprise that we’re looking for interesting influences that add a touch of humor to the tried and tested. Sport in fashion? Actually pretty groundbreaking.

At the moment it is no secret that everyone is talking about tennis – in so far as the term “tennis core” was coined. Thanks to Gen-Z, tennis-inspired fashion became a quick hit this spring / summer season. Between the $ 17 Amazon tennis rock going viral on TikTok, four-time Grand Slam winner Naomi Osaka retiring from the French Open while advocating for mental health, and Kendall Jenner, who is the ultimate influencer for Alo tennis sets, this trend has undoubtedly ruled superior when it comes to sporty-inspired clothing.

Even before Tennis Core’s internet glory, the fashion world was slowly integrating the influence. We have Chris Evert to thank for inventing the term “tennis bracelet” after losing their bracelet at the US Open in the 1980s, as well as brands like Lacoste that are deeply rooted in the sport. Lacoste was actually founded by tennis player René Lacoste from an updated version of the polo shirt. Now the brand is still creating tennis equipment and seamlessly integrating tennis inspiration into its ready-to-wear collections. Other labels that helped spark the tennis core for SS21 in style were David Koma, who hosted their SS21 show literally in one place, Maison Kitsuné, Amiri and Prada.

As the temperatures inevitably get cooler and our outdoor interests shift, you expect us to continue developing our sporty styles. Après-ski dressing was an integral part of the influencer set last winter – and if you look at the runways in autumn 2021, we are sure to continue this trend. Trendy ski suits with luxurious logos and bold cherry red and cobalt blue tones were the standard, but we’ll see this develop both on and off the slopes. Literally, Miu Miu and Louis Vuitton showed ski-ready clothing in pastel shades such as baby blue, butter yellow and delicate pink; But the easiest way to integrate this trend into everyday clothing is through accessories. You can go for statement scarves, hats, and cozy mittens to liven up your outfits in cold weather, as well as shield umbrellas that hit you in a ’70s sports fashion from Schiaparelli, Acne Studios, Balmain, easily from the slopes could bring the road. and Max Mara – to name a few.

Another sport that works well for the cooler months while basically maintaining the opposite aesthetic of the ski: ballet. Similar to tennis, ballet satisfies our cravings for beauty and mood while offering the practicality of comfort.

If you look back on last winter you might remember the influx of boleros / shrugs / sweater sleeves (call them what you will) that hit the market towards the end of the season. An industry secret: this is a good indicator that similar styles will be on trend for the next year. Now that the introduction has been well received by buyers, we can be sure that they will be in the range of our favorite retailers (and in our shopping carts) again this time.

Other ballet-inspired clothing that is sure to take center stage are tops and sweaters with waist wraps like we’ve seen at Orseund Iris and Dannijo, leggings and leotards that hit the catwalks by Rick Owens, Emilio Pucci and Christian Cowan, as . appeared as well as the classic ballerina. Brands are making these once “cheugy” shoes cool again by adding a square toe, ruffles, embellishments, or prints. Look out for Pretty Ballerinas, Yuni Buffa, Rag & Bone, and Khaite for brands that do this well.

And finally, the sport that we are aiming for as the next iteration of the “core of tennis”: golf. When you think of golf and fashion, you can hardly get past polo shirts and khakis. Until recently, sport retained many of its traditional ideas about dress codes; However, since more of us decided to do outdoor activities during COVID, the interest in sport and the democratization of our “uniform” enabled the opportunity for self-expression.

An unlikely duo, the most influential (and damn cool) influence on the evolution of “golf fashion” is streetwear. Young brands like Whim Golf and Malbon Golf have given the market the much-needed head start, as have young players like Brooks Koepka, who, when asked about his off-white golf shoes, simply said, “It’s fashion, bro”.

Outside the green, the women’s market has started to integrate sports classics such as Bermuda shorts à la Princess Di and “sportswear” (see Outdoor Voices) into everyday clothing. And the aesthetic appeared in the collections of trend-setting labels such as Miu Miu, Todd Snyder, Dirty Pineapple, BOSS and Marine Serre – each with its own unique style. For sure, if the trend moves on, it is one to look out for on a modern take on classic prep.

All in all, if exercise is still not your thing, then maybe stick with inspired fashion – that’s where you’ll definitely find me.

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