Sqairz, the golf shoe company, has named industry veteran David Lowe as executive vice president of marketing.

With over 35 years of experience in the golf and sporting goods industries, Lowe will focus on product innovation, operational excellence and global marketing strategy to reach a broader market of golfers.

Lowe said, “I am honored to lead the marketing efforts of Sqairz, one of the most innovative golf brands of all time. This is a tremendously exciting opportunity to bring the best golf shoes in the world to as many feet as possible. “

Lowe’s most recent roles include Owner of Engaged Commerce Consulting, Director of E-Commerce and Digital Marketing at Worldwide Golf Enterprises, and Vice President of Proprietary Brands at Golfsmith International, where he led a brand management team responsible for twelve highly profitable private labels war, strategic planning, product development, overseas procurement, project management and the day-to-day operations of the division. In addition to his retail experience, Lowe has held senior positions at major OEM golf brands and products such as Ben Hogan, Top-Flite and Spalding.

Robert Winskowicz, Founder and CEO of Sqairz, said, “David Lowe is a powerhouse in the golf world. He brings an extremely wide range of talent to this position, and there are few people who can bring what David brings in terms of creativity, industry knowledge, expertise and commitment to success. I look forward to working with David to build a competitive global golf shoe organization. “