NBA All-Star Steph Curry, a scratch golfer already considering making the PGA Tour after retiring from basketball, will bring his talents to the course in other ways at the Ryder Cup.
As part of a new “global talent partnership” between NBCUniversal and Currys Unanimous Media, the three-time NBA champion will be an analyst and “insider” during the Golf Channel broadcast of the upcoming tournament in Whistling Straits, Wisconsin, from which 24 parts of the international event will also be aired on Sky Sports in the UK and Ireland.
“Although Stephen is a world class athlete, his brand and mission extend beyond the basketball court. The reach of Comcast NBCUniversal’s diverse portfolio will enable us to work together to support the goals and ambitions of Stephen and Unanimous while creating compelling and impactful content for a global audience, ”said Jimmy Horowitz, vice chairman of NBCUniversal. “We strive to partner with creators who want to expand their impact across our entire content ecosystem, which is what our partnership with Stephen, Erick. matters [Peyton] and the team from Unanimous Media are an ideal match. “
As part of the partnership, the 33-year-old will also help start the reinterpretation of NBCUniversal’s award-winning PSA campaign “The More You Know”.
“At Unanimous, our goal has always been to create content that is not only fun, but also uplifting and inspiring,” added Curry in a statement. “It’s amazing to think of all the different ways we can bring this vision to life by incorporating all of the amazing assets across the Comcast NBCUniversal portfolio that have a presence in all areas of media and entertainment.”
Last month, the two-time MVP agreed to a four-year, $ 215 million contract extension that will keep him with the Golden State Warriors through the 2025-26 season. Curry is the first player in NBA history to sign two contracts worth at least $ 200 million. Curry will have an average salary of 52.2 million over the next five years and will have made more than $ 470 million in 17 seasons once his current contract is completed.
When the time comes, Curry might trade his trainers for golf shoes. Or, if the appearance goes well as a golf speaker, Curry might swap his kicks for a microphone instead.
“It’s a big bet that Curry’s sympathy will spread beyond the pitch – and I think a wise one,” said The Athletic media writer Richard Deitsch. “The dollar number for NBCUniversal is just a rounding error, and Curry has proven that it pulls people into orbit. His first on-air appearance will be as a sort of correspondent during the Ryder Cup so we can get a feel for how Curry is doing a sport outside of his own. I think you will see other well-known athletes moving in a similar direction, as athletes should position themselves in the entertainment industry in the same way as musicians and actors. “
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