StockX launches Malbon Golf, the first golf-inspired DropX

by | Aug 28, 2021 | Golf Shoes

Following the multi-faceted announcement of StockX’s partnership with Malbon Golf, the global marketplace has announced the launch of its first exclusive golf-inspired product on DropX.

The global consumer and retail platform for sneakers, electronics, apparel, trading cards and, most recently, art is partnering with lifestyle brand Malbon Golf to bring an exclusive product to market through DropX, its consumer direct release method.

The DropX will feature the Malbon x New Balance 997G sneakers in an all white colorway with a green border, inspired by the caddy uniforms at The Masters and featuring traction tips. These are limited to 250 pairs and cost $ 160.

In addition, an exclusive branded towel from DropX is included with every purchase.

The launch is being driven by what StockX calls “an influx of new players starting golf during the pandemic,” as well as brands like Malbon Golf bringing street style to the golf course. StockX also reported a surge in interest in July, with more than 12,000 golf searches on its platform, and golf shoe sales up 270 percent year-over-year.

This will be just the first of several golf-inspired initiatives between Malbon and StockX. The multi-faceted partnership will include exclusive releases, curated products, content initiatives and experiences, with StockX working with Malbon to create special golf experiences in the US in 2022.