deWiz appoints Laszlo Varga as Chief Executive Officer

deWiz appoints Laszlo Varga as Chief Executive Officer

MALMÖ, Sweden – (BUSINESS WIRE) – The board of directors of deWiz, including co-founders Christian Bergh and Markus Westerberg, has appointed Laszlo Varga as the new CEO of deWiz as of August 16. Varga uses his extensive experience in running e-commerce companies such as Gents and EuroFlorist in deWiz’s. introduce go-to-market strategy in golf and help develop strategic extensions for deWiz’s technology with other sports and disciplines. As CEO, Varga will oversee the startup’s transition to a comprehensive global strategy by aligning all aspects of the deWiz business with his expertise in consumer products, digital marketing and direct sales.

DeWiz’s revolutionary wearable technology, launching this summer, delivers breakthrough instant feedback and high-precision swing data that accelerate golfers’ learning pace and increase consistency. The introduction of deWiz to the golf and business world has already caused quite a stir as it has been supported by. is described Forbes wants to “jolt” the golf training aid market; ” featured in Sweden’s leading financial media, Dagens Industri; and is presented in Sport Techie’s Startups range.

“On behalf of my co-founder Markus and the deWiz board of directors, I am delighted that Laszlo is taking part in our journey to help golfers improve faster with our science-based technology as a competitive advantage. While I continue to serve as deWiz’s chief operations officer and board member, it is testament to how much we have accomplished since the company’s inception to have someone of Laszlo’s caliber and business acumen to drive our global strategy, ”said Christian Bergh, co-founder and COO of deWiz.

“I am super excited and proud to be part of the deWiz team. The product is truly revolutionary in helping athletes improve their performance by combining neural science with instant feedback and unmatched data acquisition. There’s nothing quite like deWiz in the golf market and the feedback we’ve received from early users has been overwhelmingly positive. With my experience and understanding of global e-commerce and direct selling to consumers, I hope to contribute to the accelerated growth and success of this great company that is at the forefront of innovation, “said Laszlo Varga, CEO of deWiz.

Varga has a strong background in multinational e-commerce and direct sales. Prior to joining deWiz, Laszlo was CEO of Gents, a branded and online retailer of men’s grooming products. Before joining Gents, Varga was CEO of Euroflorist, Europe’s largest flower shop, where he had a long and successful career. Previously, as Chief Operations Officer and Online Director, he was responsible for the online conversion of sales. As a board member of Gents, CoolStuff and BoneProx, you can count on Varga’s entrepreneurship and business skills. Varga is based in Malmo, Sweden, where he spent most of his professional career after graduating from San Diego State University and participating in elite kayaking.

DEVELOPED BY EXPERTS, TESTED BY PROS: deWiz’s has been in development for more than five years and has attracted an impressive list of ambassadors including 2020 US Open Champion Bryson DeChambeau, 10-time Major Champion Annika Sorenstam, 3 times Major Champion Vijay Singh, 2 times Major Champion Lydia Ko, 2016 Open Champion Henrik Stenson, Houston Open Champion 2019 Lanto Griffin and 2 times World Long Drive Champion Tim Burke. DeWiz’s easy-to-use app and wearable technology tracks the exact position of a golfer’s hands during their swing, provides 3D analysis and provides data showing transition, length of back swing, wedge distance and pace. These unique deWiz data points provide measurable metrics that any avid golfer, professional teacher or world-class player can use to efficiently refine their swing. Currently available for $ 699, deWiz is available in the US, Canada, Europe, and South Korea (additional markets open regularly – check website for the latest updates). Please visit for more information on how to improve your swing faster, or download the app to demonstrate its features from the Apple App Store or Google Play.


The deWiz golf training platform was developed by the former European Tour Pro, PGA of Sweden certified instructor and motor learning author Markus Westerberg and the entrepreneur and technology leader Christian Bergh. As a product designed and manufactured in Sweden, deWiz is focused on its mission to help golfers around the world increase their gaming fun through innovative technology that accelerates the pace of learning. DeWiz’s revolutionary wearable technology delivers breakthrough instant feedback based on a scientific approach to break cycles in motor learning and stimulate golfers to improve faster.


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