GOLFTEC’s new ‘OptiMotion’ represents a massive leap in the development of golf lessons


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Denver, CO, July 20, 2021 (GLOBE NEWSWIRE) – In more than 157 locations worldwide, GOLFTEC has introduced OptiMotion, a groundbreaking motion tracking innovation that sets a new standard for measuring golf strokes and the way you perform Golf lesson sets.

As the first and only motion detection and measurement system of its kind in golf, OptiMotion uses bespoke high-speed HD cameras to measure the swing in 3D and uses a proprietary artificial intelligence model to collect unprecedented more than 4,000 data points in each collect swing. The entire data set is recorded in a wireless, sensorless environment and in the comfort of a GOLFTEC training ground. A GOLFTEC coach guides the entire experience to provide instant feedback for easy understanding and a foundation for a better game of golf.

This revolutionary technology, combined with the expertise of GOLFTEC coaches, offers golfers around the world a better way to improve their game.

Unlike other instructional technologies, OptiMotion does not require golfers to wear cumbersome, restrictive cords and straps, nor does it rely on devices with a single camera. Instead, OptiMotion has two cameras – one in front and the other behind the golfers facing the finish line – that instantly track how the students’ bodies move at different points in their swing.

“GOLFTEC has invested several years in research, development and testing to bring OptiMotion to life and deliver the greatest advancement in motion measurement in the history of golf teaching,” said Joe Assell, founder and CEO of GOLFTEC. “Early adopters who are seriously interested in improving their games praise OptiMotion as high-tech and yet practical with precise, data-driven evaluations and results like no other.”

With a digital library of more than 14 million golf shots, including motion tracking and ball flight data, GOLFTEC has more raw information on the biomechanics of a golf swing than any other company in the world. The research and development team worked closely with hundreds of coaches and thousands of students to curate an extensive inventory of swing variables – including skills, body types, and even clothing – to refine and refine algorithms for personalized teaching.

With the introduction of OptiMotion – and the efficiency of world-class trainers, start monitors and individual club fitting – GOLFTEC continues to offer the world’s most comprehensive golf training experience on a large scale.

“GOLFTEC is known to lower golfers’ scores by an average of seven strokes,” said Nick Clearwater, Vice President of Instruction for GOLFTEC and GOLF Magazine Top 100 Teacher. “Based on extensive, indisputable data, OptiMotion encourages golfers to practice moves that enable better shots; Hence, we believe shaving extra strokes in an accelerated timeframe will become the norm. “

To improve the golf swing around the world, GOLFTEC has partnered with Uplift Labs in Silicon Valley and the Sports Science team at the University of Denver on OptiMotion. The partnership integrated state-of-the-art artificial intelligence, biomechanical data and the GOLFTEC library of tens of millions of golf shots to create a real-time analysis that identified the most important areas for improvement.

The launch of OptiMotion is in line with a 44% year-over-year increase in US rounds played through April 2021, and golf industry experts predict sustained momentum throughout the year. The number of rounds of golf increased by 14% in 2020, over 60 million more than in 2019, with similar upward trends internationally.


Since 1995, GOLFTEC’s mission has been to help people play golf better. GOLFTEC is a global leader in constructive, productive and entertaining golf lessons and a top employer of PGA professionals. GOLFTEC can boast of lowering student scores by an average of seven strokes per round. The company’s 700+ certified personal coaches use OptiMotion and related technology to create game improvement plans tailored to the golfers’ individual needs and goals. All lessons are designed for players of all ages and abilities to discover their potential in ways that accelerate their progression. GOLFTEC has delivered more than 10 million lessons in more than 200 training centers in most major US cities and Asia.

Further information:,, 877.446.5383

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Patrick Hester GOLFTEC 303.223.2381 Source: GOLFTEC


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