Forty-one years after its inception, SCOREGolf has new owners ensuring that the brand, which has the largest golf publication in Canada, will continue to thrive.
Torstar Corporation announced today that it has partnered with Golf Town Limited to form a new partnership to acquire SCORGolf and all of its content and related assets. In addition to the magazine, this also includes SCOREGolf.com, the production of television and video content and the ranking of the 59 best public golf courses in Canada and the 100 best golf courses. Kim Locke, longtime editor of SCOREGolf, will continue to work with the talented team that creates the magazine and website, including editor Jason Logan and art director Gord French.
Golf is currently seeing record participation rates, with an estimated 6 million Canadians playing the sport and 300,000 people working in golf companies. Torstar’s new partnership with Golf Town aims to support and increase player participation across Canada.
“We are excited to partner with Golf Town to acquire SCOREGolf,” said Michael Beckerman, Torstar’s chief client officer. “Golf Town is one of the most advanced golf dealers in North America, and its stores and website are an important hub for golfers in Canada. We look forward to working with Golf Town and SCOREGolf to develop engaging and relevant content for the Canadian consumer. “
“Our customers are looking for engaging content that will help them enjoy the game, whether they are scratch golfers or beginners learning the sport,” said Chad McKinnon, president of Golf Town. “A partnership with a media platform like Torstar and the high quality content that SCOREGolf produces will enable us to reach even more golfers with relevant content in their preferred channel. And for our existing customers, we know that bringing more content to the game they love will be greatly appreciated. “
“We’re masters at expanding the game of golf in Canada, and the more addicting we get the off-court experience, the more people will want to go out and play,” McKinnon continued. “This passionate group of Canadian golfers have also requested more services from us, be it golf vacations, tips and practice, or access to golf courses. We see this partnership helping us expand Canada’s golf ecosystem. “
Locke said, “I’ve been in this business for 40 years. I have spent a good part of my life here. The sale of SCOREGolf to Torstar and Golf Town solidifies the future of our brand, which has covered every aspect of golf in Canada for generations.
“We’ve profiled golfers from Moe Norman to Jack Nicklaus, from Tom Watson to Tiger Woods, from Mike Weir to Brooke Henderson. Our award-winning writers have covered topics ranging from racism and drug use to affordability and diversity. We taught our readers how to play better golf and helped them discover the best golf courses in the world, ”added Locke. “We stand on the shoulders of the thousands of people who have contributed to our adventure, from readers and advertisers to writers and designers, from golf professionals to golf fanatics, who have supported us in good times and bad. Our industry offers some of the best products in the world. The future is bright. “