Hoodies sold more than 10,000 since it launched on April 19, with more than $ 225,000 raised for the LPGA Renee Powell Fund and the Clearview Legacy Foundation
Sizes restocked on LPGAProShop.com
DAYTONA BEACH, Florida (June 28, 2021) – The # HoodieForGolf campaign, led by Michelle Wie West to increase the visibility of the LPGA and charity funds to support two major golf transforming initiatives, released its first sales update today. More than 10,000 hoodies have been sold, representing a charitable contribution of more than $ 225,000. All LPGA proceeds from hoodie sales will benefit the LPGA Renee Powell Fund and the Clearview Legacy Foundation.
The campaign was mainly driven by social media, with fans and friends of Wie West, Powell and the LPGA posting photos in the distinctive tie-dye hoodie. The first entries of the hoodie from Golden State Warriors Damion Lee and Kent Bazemore went viral and the first inventory of hoodies sold out within hours. The next replenishment was sold out within days and demand has exceeded supply in the weeks since the campaign began. The latest replenishment of the limited edition hoodie is now available on LPGAProShop.com.
“We had no idea how popular the hoodie would be and we’re so grateful for all the support and interest,” says Wie West. “We see the hoodie everywhere, with athletes, celebrities and LPGA fans of all ages. I think it’s a combination of a great product that goes to good use and the power of social media. Wearing the hoodie has become a badge of honor for LPGA fans. It was crazy how quickly the sizes Large and XLs sold out again and again. It’s just amazing to see how all the men who are fans of the LPGA wear the hoodie. “
The #HoodieForGolf campaign was developed in early 2021 during the travel and distancing restrictions due to the COVID-19 pandemic. Like West and Powell, collaborated with Roberta Bowman, LPGA’s Chief Brand and Communications Officer, through Zoom, and met for the first time in person on Sunday, June 27, at the KPMG Women’s PGA Championship.
Today’s sales update coincides with the first Renee Powell Clearview Legacy Benefit at the Bobby Jones Golf Course in Atlanta. The proceeds, jointly sponsored by the LPGA, KPMG and the Mariah Stackhouse Foundation, will benefit the Clearview Legacy Foundation.
“When I first heard about the # HoodieForGolf campaign, I was deeply moved that two causes that I care about have been selected as beneficiaries,” said Renee Powell. “My father built the Clearview Golf Course as a welcoming place for people of all origins to enjoy the game of golf. It is the only golf course designed, built, owned and operated by an African American. I have dedicated my career to preserving my father’s legacy. In honor of its 75th anniversary in 2021, we launched a campaign to donate the Clearview Golf Course and preserve its significant part of our American history.
“I firmly believe that the LPGA’s Renee Powell Fund will help us change the face of golf and enable all girls to get involved. Only when girls see someone who looks like them do they feel safe and comfortable jumping in and trying something different. ”
The LPGA Hoodie is available at LPGAProShop.com. Share your photo with the hoodie on social media using the hashtag #HoodieForGolf.