KPMG brings analytics to the LPGA tour at the Women’s PGA Championship | LPGA

Mariah Stackhouse

The catchphrase in practically all sports is currently “analytics”. Bill James’ statistical breakthrough in baseball decades ago drives the decision-making of owners, managers, coaches and players no matter what game they play today. However, there was one major obstacle in women’s golf: the lack of data to make analytical decisions. Thanks to KPMG, this problem no longer exists.

The third major of the LPGA Tour season – the KPMG Women’s PGA Championship – will usher in a big change in women’s football this week. A bold new platform this week will use data collected by Atlanta Athletic Club caddies to bridge the gap between the statistical analysis available to LPGA Tour players and PGA Tour players.

“As part of our long-term commitment to improving the game of golf for women, we are delighted and proud to announce a new solution, a new data and analytics solution for women’s golf”, Paul Knopp, KPMG US Chairman and CEO, said Tuesday at the Atlanta Athletic Club.

“It’s called KPMG Performance Insights,” said Knopp. “The really powerful thing about this tool is that it gives the women who play this game the kind of data they need to improve and diagnose their performance, and it will be the same kind of data that the Men over men have tour. “

The KPMG program will have caddies who will record shots, club selections and the lie of every shot. You hand in a special scorecard after each round and receive a grant from KPMG.

“So for the first time we will get our company management to record this data, process it and place it in the hands of the golfers so that they can improve their game,” said Knopp.

On the PGA Tour, ShotLink technology collects data that enables analysis of strokes in different areas of the game, such as the tee, fairway and green. Similar information will now be available to players on the LPGA Tour thanks to KPMG, a data-driven company.

“This discrepancy surprised us,” says Knopp about the data gap between the PGA Tour and the LPGA Tour. “And we really wanted to be a partner to do something about it.”

There will also be data on how players perform from 25 yard steps and how close they are to the pin from certain distances. Also available are stroke distribution diagrams, average yardage putt length and performance indexing over time against the field.

Since KPMG and the PGA of America partnered with the LPGA Tour in 2015 to improve the LPGA championship, the event has had the prize money, quality of venues and television coverage on the various NBC platforms including Golf Channel and Peacock , increased.

Thanks to the ingenuity and financial support of KPMG, the event, first launched in 1955, has now taken another big step for the LPGA Tour. The data collected as part of the KPMG initiative will feed analysis into women’s football and further narrow another gender gap.


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