KPMG named official data and analytics advisor to the LPGA Tour | LPGA

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Leona Maguire

Groundbreaking performance insight and analysis program launched at the KPMG Women’s PGA Championship and implemented across the LPGA Tour

DAYTONA BEACH, Florida, June 22, 2021 Working with LPGA, KPMG LLP, the US accounting, tax and advisory firm, will continue to improve women’s sport by introducing KPMG Performance Insights, a breakthrough technology platform that provides data insights and advanced performance analysis for the LPGA Tour. The solution will be rolled out this week at the KPMG Women’s PGA Championship 2021 at the Atlanta Athletic Club and implemented at all LPGA Tour events.

The LPGA has taken an intense initiative over the past five years to restructure its historical scoring and statistics database. The introduction of full field data at the shot level and advanced analysis by KPMG Performance Insights, such as hits won, approximate averages and performance indexing, is the next step towards long-term data progression on the LPGA Tour and provides vital information for players to diagnose and improve their performance. The statistical findings are also presented in the LPGA’s media landscape through integration and functions in broadcasting, a robust digital and social presence as well as deeper findings for media reporting and storytelling for the LPGA.

“Statistics and scoring are key elements in telling truly dynamic stories from our LPGA Tour players. This new partnership will bring us the next level of advanced data to improve storytelling for our players and key stakeholders, ”said Kelly Hyne, LPGA’s chief sales officer. “We are proud to have a partner like KPMG who continues to show its commitment to our players and to women’s football as a whole.”

KPMG will also enable the LPGA to make the most of this new technology to best serve the needs of the LPGA’s other key stakeholders, including the media, broadcast partners, coaches and fans.

“KPMG is delivering this transformative business solution for the LPGA Tour and leveraging our company’s industry-leading data and analytics capabilities to transform the game,” said Paul Knopp, KPMG US Chairman and CEO. “With KPMG Performance Insights, more data is recorded, analyzed and integrated from every shot and every round than ever before. The platform will change the way players, coaches, media and fans experience women’s golf. “

Through the KPMG Women’s PGA Championship, KPMG is committed to promoting and accelerating the advancement of women in business and golf. Since the championship’s inception in 2015, KPMG has been at the forefront of identifying opportunities to improve women’s football, including providing network television coverage, increased wallets and top courses for the best female players to showcase their talent. The KPMG Women’s Leadership Summit, held in conjunction with the championship, brings more women into the C-suite. In addition, the KPMG Future Leaders Program, funded by revenue from the championship and the summit, supports future generations of female leaders through college scholarships, mentoring, and leadership development. KPMG sponsors LPGA Tour athletes including Stacy Lewis, Mariah Stackhouse and Leona Maguire.

“As a player who has been on the LPGA Tour for more than a decade, it is difficult to put into words what this program will mean for me and all players,” said Stacy Lewis, LPGA Champion and KPMG Ambassador. “The insights, data and statistics will help me improve my performance and my approach to every stroke, every round and every tournament. From creating the best major we play, to catalyzing changes in maternity leave policy in our sport, to developing this new solution our game so desperately needs, KPMG keeps raising the bar. “

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