July 1, 2022

purchased PGA Tour 2K developer HB Studios

Take-Two Interactive announced major news on March 16th, when it announced that it had reached an exclusive agreement with Tiger Woods to use his name and likeness for the upcoming PGA Tour 2K Games. Take-Two has also announced that HB Studios, a Canadian-based developer, was acquired by Take-Two. This is the developer of PGA Tour 2K21.

The licensing agreement will see the Nova Scotia-based studio join Visual Concepts and Firaxis Games, Hangar 13 Cat Daddy Games, Cloud Chamber, 31st Union, and 31st Union, wholly owned 2K in house developers. HB will keep its Nova Scotia headquarters, while Take-Two will have their Canadian offices.

David Ismailer, 2K’s President, stated that the agreement reaffirms the company’s commitment to the PGA Tour 2K franchise upon hearing the news. Strauss Zelnick, Take-Two’s head of operations, stated last month in a quarterly earnings call that the golf franchise was “just getting started” with the announcement of the acquisition.

Zelnick also expressed confidence, stating that he believes that PGA Tour 2K will be a lucrative series for many years to come.

HB Studios was involved in the development of each of the two 2K-published golf titles, PGA Tour 2K21 or The Golf Club 2019. HB Studios had also worked on a variety of EA sports games, including Madden 15, NBA Live 18, Madden 18, and NBA Live 19.

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