Australian sun protection brand SParms sponsors the PGA Legends Tour

by | Oct 15, 2021 | PGA

With more and more people picking up golf clubs in the past 18 months to enjoy outdoor activities as one of the few sports that are banned, golf is experiencing a worldwide boom.

“We are very excited to announce our new naming rights sponsorship of the PGA Legends Tour,” said Mimi Lee.

“Golf has always been part of our DNA at SParms and it’s great to see so many people participating in the game, be it socially or professionally. While the pandemic has been harsh on many sections of society, it has certainly helped more people connect with golf.

“It also means that more people are on courses that are exposed to the sun. Our new partnership will enable SParms to keep gamers safe and to deliver critical sun safety news in-game and to the wider community. “

“Partnering with the PGA of Australia is another important way to support sport and the health and wellbeing of people.” – Mimi Lee.

Mimi Lee is the founding director of SParms (Sun Protection Arm Sleeves), the world’s leading brand for sun protection sleeves, especially in the golf sector – with more than 300 professional athletes who wear their products every day. The products are sold and worn all over the world and are valued by many athletes as protection from the harsh rays of the sun. This year SParms celebrates its 11th anniversary.

“We’re always looking for ways to support the sport and share important sun-safe messages. We sponsor many players both in Australia and abroad as well as the LPGA. In fact, we’ve been supporting women’s golf for over 10 years and we’ve been named the LPGA Tour’s Official Sun Sleeve in recent years, ”added Lee.

“LPGA is the most famous women’s golf tour in the world. The best female golfers play on this tour. Almost 50 percent of these tours wear SParms as sun protection of their choice.

“Partnering with the PGA of Australia is another important way to support sport and the health and wellbeing of people.”

“We are excited to partner with SParms on our Legends Tour and are proud to partner with an Australian company promoting sun protection on and off the golf course,” said Michael McDonald, Commercial Director, PGA of Australia.

“About two in three Australians will be diagnosed with some form of skin cancer before they turn 70, and sunscreen for golfers is something we want to give our voice to, with SParms on our side as the leader in sun cover market.”

The SParms PGA Legends Tour, a national tour of Pro-Am tournaments, is played by PGA professionals over 50 and can look back on well-known names such as Peter Senior, Rodger Davis and Ian Baker-Finch.

Amateurs play alongside PGA Legends Tour Professionals who learn from their vast experience and share stories about life as a Touring Professional.

The Legends Tour is played in Australia, New Zealand and the South Pacific, with more than 60 tournaments a year. The tour is currently taking place in Queensland.

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