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That PGA of Canada announced a new three-year title sponsorship agreement with a Canadian sports betting and e-gaming company BetRegal. The partnership is effective immediately and the online sports betting provider is shaping this week BetRegal PGA Championship of Canada presented by TaylorMade Golf & adidas Golf in Bromont, Quebec.
The partnership marks the second major agreement that BetRegal has signed. It recently entered into an alliance with the Canadian Football League (CFL), making it the league’s official sports gaming partner.
This latest collaboration comes at a historic time for the PGA. The 2022 edition of the BetRegal PGA Championship of Canada will be the 100th running of the event. The association and BetRegal will work to improve the player experience and celebrate the storied history of the championship.
Teejay Alderdice, President of the PGA of Canada, stated, “Today is a historic day for the PGA of Canada, our 3,700 members, and the Canadian golf industry at large. Given the evolving sports betting landscape in Canada, we have carefully considered our strategy and are excited to add a Canadian gaming partner to highlight the PGA Championship of Canada presented by TaylorMade Golf and adidas Golf, bringing new and exciting opportunities to our members and the millions of Golfers with whom they interact on a daily basis. ”
Last month, the Canadian Senate passed Bill C-218, which legalizes single game sports betting in Canada and opens the door to new and exciting partnership opportunities between sports companies and regulated gaming platforms.
Michael Mirtl, BetRegal CEO added, “PGA of Canada is one of the most respected sports organizations in the country and the BetRegal team is excited to bring the partnership to life in a compelling way for its fans. This is an important partnership for us to educate Canadians about online gaming and lay the foundation for our Canadian operations. ”